Coke or Pepsi. Audi, BMW or Mercedes.
Life is
filled with choices and industry is filled with competition. Most
times, customers are forced to choose one or the other.
When you partner with SurfCT.com, however,
you don’t have to choose. That’s because at SurfCT, we have partnered
with a variety of major best of breed technology companies to bring you
the most advanced and comfortable information technology experience for
your practice. We are certified to work with Apple, Dell and HP
products, as well as certified and/or trained to work with all the top
dental software and technology equipment manufacturing companies to help
you create your bliss in your office.
“We are the only company with as much depth of
knowledge in all of the various dental technologies that can best serve
our clients,” said Paul Vigario, President of SurfCT. “We don’t sell
products for a particular manufacturer: we are a trusted technology
partner, and we’ve been able to carve out that niche in the industry
because we act as an independent IT department with no ulterior motive
but to make sure our dentists have the most amazing technology product
integration and services working together as a completely integrated
technology system that serves their needs.”
Most dental technology companies contract with
certain manufacturers and therefore have a vested – and oftentimes
financial interest – in pushing certain products or services. By design,
SurfCT is designed to be fully independent with the engineering
knowledge to integrate all dental technologies not just a particular
product or service – with this knowledge our commitment of service is to
you, the doctor, Vigario says.
Vigario makes it clear that he does not sell
dental technology equipment – he integrates them completely for doctors.
The best-of-breed manufacturers trust in SurfCT to perform this service
for the best, most advanced automated systems, which are completely
integrated.
We work with Dentrix, PracticeWorks, Eaglesoft, SoftDent, Curve, just to name a few in the dental space and even specialty products like WinomsCS, Dolphin, TopsOrtho and Orthotrac, along with dozens of others in the specialty space.
Vigario tells a story that vividly describes
why it is so important to have a trusted partner who will work with a
variety of technology manufacturers. Recently, SurfCT met with a dentist
who had a good practice management system and wanted a digital X-ray
system in her office.
She spoke with the X-ray technology company she
wanted, whose distributor told her the only way she could integrate
that system in her office was if she changed her practice management
system. She and her staff had been using this practice management
software for more than 12 years and they loved it. The idea of having to
train on a new software practice management system – with a learning
curve of 6-12 months – seemed painstaking.
“She would have had to pay almost double the
amount because they work with a specific distributor that in this case
wanted to push its own practice management system onto customers,”
Vigario explains. “We told her she didn’t have to do that. It just makes
sense: you don’t need to buy a brand new car if you just want new shiny
wheels. As engineers, we can integrate the dental technologies you want
for your practice with the ones you already have.”
SurfCT engineering was able to allow this
client to get herself the new digital X-ray system she wanted and
integrate it with her existing practice management system. As Vigario
states, it was a win for everybody.
“Most importantly, the dental
office wins because they get exactly what they want, and nothing they
don’t need,” he said. “The digital sales reps and distributors win
because they still get a sale and the most positive client experience. The trust we build with our technology knowledge is powerful for everyone”
Vigario
further explains his philosophy: “We are pro-technology. We want to
bring the client the best possible dental technology on the market. But
we are not pro-waste. As system engineers, if something is not broken,
we’re not going to try to fix it or replace it. We are not going to make
anyone spend money unnecessarily, and we are going to find the most
advanced, efficient and cost effective way possible to help our partners
create their practice bliss and achieve their goals.”
Find original article with video at: http://dentaltechnologyblog.com/2014/12/13/you-have-choices-and-complete-integration-with-surfct-technology//
