Monday, July 21, 2014

Merging Tradition and Innovation to Achieve Success



DPG Blog entry: Warren White, Komet USA

A clear vision for the future, enhanced by a respectful eye to the past
As a longtime member of the dental industry, I‘ve been privileged to enjoy a front-row view of the modern evolution of dentistry, witnessing firsthand the recent advances in instrumentation, materials, procedures, and techniques. Aside from the natural progression resulting from scientific advances and cultural attitudes, contemporary dentists and industry members have been challenged by economic shifts that affect all members of the dental community, from caregivers and manufacturers to insurers and patients.
One of the most apparent changes seen today is the corporate business model adopted by growing numbers of dental practices. Years ago, my family dentist was an independent practitioner who ran his own office on his own terms. Today’s dentists, however, are operating on a completely different playing field, where the ability to adapt to change may mean the difference between practice success and failure. Modern practitioners start their careers in far greater debt than their predecessors, and they strive to find a way to be profitable while dealing with the costs associated with operating expenses, rising taxes, healthcare expenditures, and escalating tuition.1
Group Purchasing Organizations, such as Dental Purchasing Group (DPG), offer an attractive option for independent dental practices looking to improve pricing models and reimbursement rates as well as identify cost-saving solutions and achieve sustainable growth. In partnering with DPG to provide its members with access to premium quality instruments and gold-standard customer service, Komet USA is proud to bring its tradition of innovation and excellence to today’s generation of dentists. Over the past nine decades, the global family of Komet companies has maintained a respect for tradition while keeping an eye toward the future and finding the right way to blend the two philosophies.
In 1923, our founder aimed to make Komet one of the most valued names in dentistry, and he recognized the importance of control over the quality of products bearing the Komet name, effectively laying the foundation for the strong research, development, and delivery methods that are still in place today. Value is achieved through innovation, and value-minded professionals respect quality-driven companies. At Komet, the products we sell are shipped directly from our own factory in Germany to the end-user. We conduct our own research and development, we do our own manufacturing, and we have a highly sophisticated operations system that enables us to maintain inventories for the worldwide Komet family of companies.
From the beginning, we took on the role of innovators, responding to and foreseeing changes within the dental industry. We established a method we like to call “the Komet way,” which defines the business practices that have enabled us to remain current for over 90 years: The Komet way is ensuring that doctors have the right instruments for every procedure, every single time. It is using our people, our products, and our delivery protocol with an emphasis on customer service and satisfaction. Most of all, the Komet way is never selling out, always acting with integrity, and continually working to improve our instruments. We’ve evolved directly with dentistry by adhering to these values while partnering with dental experts, industry leaders, educators, and our customers. Today, we are proud to further that evolution by including DPG in our list of integral partners.
At Komet USA, we strongly believe that the independent dentist remains the backbone of the industry. Dentistry has evolved and flourished in the hands of the independent dentist, and that history should be valued. As a family-owned company with a rich tradition, Komet subscribes to the premise that the past should be the basis for bettering the future. In partnering with DPG to respond to the needs of our customers, we merge that tradition with modern innovation to provide today’s dentists with the highest-quality dental burs and diamonds paired with unparalleled customer service.

References:
1. Levin, Roger P. "Practice Production—Seven ways the new economy has changed dentistry." Dental Economics 101.12 (2011): 40.