Change is a constant. It can be small and sometimes it can take worrisome proportions. Shifts in our environment force us to respond and adapt and at the same time our own actions encourage further change. When we look at the field of Dentistry today and compare it to a few decades ago, it is obvious that a lot has changed. The improvements in techniques, equipment, education and other factors have transformed the industry and its capabilities. Besides that, another very important factor is the increasing customer awareness. Patients are more and better informed than ever and will demand better services for more competing prices.
Change is the only constant in
life. Change is not about the big
things; it’s about the many small ideas and initiatives that are propelled by
emotions, not money or time. When
looking at industries that grow, it is not necessarily because businesses have
made changes, it’s because the consumers did. When we look at the field of
Dentistry today and compare it to a few decades ago, it is obvious that a lot
has changed. The improvements in techniques, equipment, education and other
factors have transformed the industry and its capabilities. Besides that,
another very important factor is the increasing customer awareness. Patients
are more and better informed than ever and will demand better services for more
competing prices.
So one direction in which the
industry has changed is cosmetic dentistry. This is not simply something for a
single clinic here and there that are dedicated to cosmetics. Instead, it has
become a well-integrated part of the Dental Industry. Business has been
booming, with the exception of a small dip in the last few years due to the
poor economy and recessionary behavior of many seeking treatment. However,
hopes are up for the near future.
One direction in which the industry
has changed is cosmetic dentistry.
Aesthetics has become a well-integrated part of the Dental Industry.
Business has been booming and there is no sign of it slowing down.
Where does it continue from
this point on is the question. Where is further progression to be made and
changes continue? On a personal level, at some point every tooth is whitened
and in line with its neighbors, every crown has been worked on until perfection
and then what?
Like a painter or a sculptor
the dentist is an artist with his/her own unique medium. However, often
dentists limit themselves to the intraoral area as their canvas while the
perspective of the critic may be broader. The beautiful picture inside the
mouth does not stand alone and is only part of the artwork. A beautiful smile
should be in harmony with the face, not in contrast. A young, vivid and glowing
face complements the work you have done in the intraoral area. If one were to
ignore the face and only focuses on a beautiful set of teeth one would be limited
in what there is to accomplish in aesthetic dentistry.
Where do we go from here? What
technological advances and cultural changes will come next? On a personal
level, at some point every tooth will be whitened and in line with its
neighbors, every crown be worked on till perfection, then what?
Like a painter or a sculptor,
the dentist is an artist with his/her own unique medium. Often dentists limit
themselves to the intraoral area as their canvas while the perspective of the
critic may be broader. The beautiful picture inside the mouth does not stand
alone and is only part of the artwork. A beautiful smile should be in harmony
with the face, not in contrast. A young, vivid and glowing face complements the
work you have done in the intraoral area. If one were to ignore the face and
only focuses on a beautiful set of teeth one would be limited in what there is
to accomplish in aesthetic dentistry.
Many dentists take the
opportunities in that are available and have progressed from Cosmetic dentistry
into the use of Botox for TMJ pain, gummy smiles treatments etc., subsequently
got into aesthetic injectables with Botox and fillers and finally growing their
businesses from dentistry to a Dental Spa. Dental specialists are the mouth,
head and neck experts, so why letting others get involved in there and miss the
opportunities that are up for grabs.
Many dentists have taken
advantage of the tools and products available to them, such as; Botulinum
toxins and fillers. Dental specialists are the mouth, head and neck experts, so
why letting others get involved in there and miss the opportunities that are up
for grabs.
I have been working with Viora
for two years now and have seen people’s lives being transformed due to
aesthetic changes in various areas of the body, faces included. Multiple
practices have shown they can implement facial aesthetic treatments without
sacrificing quality of other services and even without limiting the time of the
doctor for other treatments. It has been Viora’s mission to shape the future
and will achieve that by creating high-end technologies for non-invasive skin
treatment. The opportunity that is available in terms of revenue and practice
growth is phenomenal. And with the new solutions that are available for
non-invasive aesthetic treatments the whole game has changed. As a manufacturer
of these technologies we realize the successful implementation of these
solutions is only possible with ongoing service and support. We made this our
priority. Because in the end we rely on the success of our partners’ dental
spas.
DPG enables dentists to get
great deals on Viora’s Total Solution of non-invasive skin treatment devices.
With the great support of DPG we have been able to change the paradigm, to
challenge the perspective. Are you ready to take a step back and look at the
bigger picture?
Author:
Anton Floor
Marketing Manager, Viora inc.
(201) 332 4100
